Raising the ante Essay Example | Topics and Well Written Essays - 750 words

Raising the ante - Essay Example If as one other board member said, the price of Phyllis' proposal will damage the company's profit picture, this eventuality would not only hurt the company but all its employees as well. Businesses should consider all stakeholders' interests if this may be affected by a business practice. Stakeholders include owners, employees, customers, suppliers and other groups affected by the business. I do not think Phyllis Warren was unfair in taking advantage of the board's implied admission of salary discrimination on the basis of sex. She saw the opportunity present itself for her and other women employees to earn more than what they were currently receiving. Usually, employees will not have an exact profit picture about the companies they work for. If the company could well afford back pay to correct the discrimination practiced in the past, then Phyllis had the right to at least bring this to the board's attention. However, it is another issue if the board's decision should be for or against Phyllis proposal. The entire matter of accountability of the company for a previous board's policies and actions may have to be decided in a legal forum. Corporations and other institutions are increasingly being held accountable for their decisions, actions, behaviors and performance by a wide range of external and internal stakeholders - employees, customers, stockholders, media, gove rnment officials, capital markets, civic leadership, the judicial system, advocates and activists (G&A, 2007). 4. Do you think Phyllis was wrong in giving the board the impression that her proposal enjoyed broad support Why I think there are two answers to this question. From the point of view of persuasive communication, I do not think Phyllis was wrong in giving the board the impression that her proposal enjoyed broad support. Phyllis had gone to the board with an objective that she of course wanted to accomplish and giving the impression of broad support for her proposal was merely a tool she used in order to persuade the board to agree with it. An impression is a feeling retained as a consequence of experience (AHD, 2000). It may not be reality. However, from the point of view of sincerity both to the board and Phyllis' fellow women employees, I think Phyllis was wrong in creating the impression mentioned above, especially since she hinted that her group was prepared to pursue legal action. Considering that Phyllis actually did not have broad support for

EBay's Overall Digital Marketing Efforts Case Study

EBay's Overall Digital Marketing Efforts - Case Study Example With up to 4.5 million likes on Facebook and over 170 thousand followers on Twitter, eBay is actively increasing its popularity all around the world. It has a modern website that is quite user friendly, it easy for one to find his or her way around the site be it to buy or sell a phone, a car or an accessory among others. Consequently, its default search engine gives results of all its networks; the item to be sold or bought, the price range and the even geographical location. Finally, eBay has a mobile application that allows e-mail and message notifications about specific services (O’Reilly, 1). The New York Times has featured news about eBay. Buying a few items on eBay guarantees one to be conversant with the mechanisms and operations of the site. More information and ideas were outsourced from other people who have used eBay before or are still using. Overall Marketing Strategy A marketing strategy refers to the process(s) or model(s) that a company employs to realize sust ainable competition and maximize their sales, by optimally using their resources. This would include all the short and long term ideologies in the marketing area, strategy formation, assessment and selection of a good plan, hence to help the organization reach its goal. Marketing, therefore, entails the efforts used to get word out about a product. O’Reilly (1) claims that, no matter how big the brand, the products they have a need to be showcased to the rest of the globe to at least get a hearing. These strategies include: spreading the news, using e-mail, allowing for customer feedback, using business cards, rewarding frequent customers and giving out freebies. These ideas enable one to make an overall marketing plan, but with a good website the number of these strategies can be doubled. Located all over Europe, eBay has got more than 90 million users worldwide. As a marketing plan, it launched daily email offers service, and is focusing to push fashion sales. With its slog an, ‘free shipping’, eBay has been able to significantly attract sellers and buyers from all over U.S. eBay. It redesigned its website into a superstore. Recently, Sainsbury’s digital marketer, Tanya Lawler joined eBay to be the vice president in order to boost sales says O’Reilly, (1). Target Audience eBay is one of the largest online marketplaces all around the world. It allows trade to occur on local, national and even international scale. This trade happens through auction listings, buy it now basis or through the eBay stores. It has acted as a neutral intermediary between buyers and sellers, hence referred to as a market maker. eBay oversees trade between a number of goods and services namely; motors (cars, motorcycles, bicycles etc.), fashion, Electronics, collectibles or art, sporting goods, toys and hobbies, jewelry, health and beauty, deals and gifts and finally, home, outdoors and decor (Ebay.com, 1). A number of eBay users find it safer than oth er online marketplace, it is, therefore, considered a reliable online source for buying and selling of goods and services. eBay offers free shipping within the U.S while rival online marketplaces do not offer such service. eBay differentiate itself by getting involved or acting as a mediator between the two parties (buyers and sellers), hence the idea of auctioning goods and services.