Business Entrepreneur Women Business Entrepreneur - Free Solution

Question: Discuss about the Business Entrepreneur for Women Business Entrepreneur. Answer: Entrepreneur has evolved from a French term entreprendre which means to undertake (Kuratko, 2008).Today business entrepreneur are consider to be one who takes risk and creates, organizes and manages the business. Entrepreneurs are business leaders, innovators, developers. They are imbibed with qualities like passion, self discipline and competitive spirit. (Zimmerman, 2008), Business entrepreneurs generally do those things which are not done in normal course by challenging their own strength. Katie page is 59 years Australian born renowned women business entrepreneur. Her net worth is Net Worth $50.8 Million (Katie Page Net Worth, 2016). She is the CEO of Harvey Norman an international retail store. She is named as the fourth most powerful women by The Australian Business Review's list of the "50 most powerful women in business". (Korporal, 2015). She was born in year 1956 .she grew up with her other three sisters in Mareeba, Queensland, Australia. Her father was a banker. She grew up in a middle class family. She did her high education from Brisbane high school and started working in Sydney at an age of 21. She had all the qualities of a strong business entrepreneur (Kay Lesley Harvey Page, 2016). Before joining Harvey Norman she worked as a surveyor for a short period. She joined Harvey Norman in the year 1983 as an assistant. She was responsible then to carry out ad campaigns, sales and marketing strategies. She married Gerry Harvey in the year 1988 .They have two kids . Gerry Harvey is the chairman of Harvey Norman with a net worth of $1.75 billion (The World Billionaires, 2016). Both are working together since 1987 when the company first listed on the Australian exchange. Page became the CEO in year 1999 and currently she is the longest serving CEO in Australia. She has also served as director of Rebel Sport Limited and is a director of Pertama holding limited (page, 2016). She is responsible for revolutionizing the retail market in Australia through her company Harvey Norman. She together with her husband is providing platform to the young entrepreneurs to sell their goods. Harvey Norman is dealing in electronics, furniture and consumer electronic goods. (Bartlett, 2012) Harvey Norman is Australian based retailer which deals in, bedding, computers, furniture communications and consumer electronic products. It is operating in more than seven countries in retail sector and has an overall turnover of $ 2.6 billion. It has a franchise operation with over $ 4.8 billion a year. Harvey Norman was found in Australia by Harvey and Ian Norman in year 1961. They opened an electronic appliance store. Since then Harvey Norman is creating history. Page joined Harvey Norman in 1983. She became the CEO in the year 1999 since then she is proving to be the biggest asset to the company. It is under her guidance the company showed tremendous market growth. Her vision of expanding the market operations to other nations made Harvey Norman a renowned name everywhere. It was her entrepreneurial skills which made Harvey Norman a household name. They have their stores in Australia, New Zealand, Malaysia Slovenia, Ireland and Singapore. It has a good market standing in all ove r Australia and serves the needs of new business enthusiast (Company Profile .2016). Harvey Norman is providing a good platform to retailers to sell their goods. Retailers from all over Australia can apply at Harvey Norman. It is providing franchise to small retailers in Australia to sell their goods .As a franchisor Norman grants franchises to independentbusiness operators. Those who want to deal in products like Electrical, Computers Communications,Small Appliances, Furniture, Bedding ,Home Renovations , Lighting and Carpet Flooring can apply for franchising (Company Profile .2016).. Harvey Norman expanded its operations in New Zealand in 1996, in Singapore in 2000, Malaysia, Ireland and Slovenia in 2003. Currently it is operating in seven countries and has a future plan to expand (Korporal, 2015).It started its online operations in 2001 since than they are growing at a steady rate. Harvey Norman annual revenue of 4.9 billion in the year ended June 2015 and a net worth of $ 165 million". (Asias power Businesswoman, 2015). Page with Gerry Harvey is taking their business to other horizon. They believe in creating business opportunity in Australia. Ever since its incorporation the company is doing wonder in Australian Market. The company has shown tremendous growth in these years (Cook, 2015). It is ruling the retail market in almost all consumer electronics segment. Gerry Harvey with his wife is an inspiration for the youth of the country. Gerry Harvey supports the interest of budding business enthusiast. It is due to his business mind and Page vision the company has touched zenith. The main reason behind their success is the love for business. Harvey Norman is built due to excessive advertising; good values and an exceptional business tactics which are carried forward by Katie Page (Humphrey, 2010).Page acknowledge her company to be different from other Australian companies. Where other companies fail to carry their operations locally Harvey Norman is setti ng a very high bench mark in international market. Katie Page has a strong passion for designing houses. She loves making investment in real estate. This adds on another feather to her hat (Korporal, 2015). Page believes in supporting young entrepreneurs who wants to make a difference to society. Katie Page considers retail sector has a lot of scope in future and urges to make a good investment (Korporal, 2015). Katie Page net worth is $50.8 millionAustralian dollars according to the BRW 2011 Rich List. She is the richest female executive in Australia (Katie Page Net Worth, 2016).Katie Page is an example for the rest of the Australian working women. She supports women cause and pioneer women development by supporting through her various organizations. Apart from above mentioned facts Katie page has a set of leadership skills which distinguishes her from rest of the people. Katie Page believes in accepting roles which would add meaningful contribution to her passion (Kidman and Feher , 2016). Katie page is an active supporter of various sports. Page with her husband co-own Magic Millions auction house of horses , which auctions horses .People from all over the world comes up to buy race horses(Margan,2016). She was the first women to be elected as the president of National Rugby League. She supports women participation in sports activities which would eventually help in their betterment. Page has initiated the cause of women sportsmanship. She asks other entrepreneur to help those sports activities which need any monetary help. She considers women to be the future of the country .It is very much essential to promote their interest. In 2004 she becomes the first woman president of National Rugby League and has sponsored women league in 2005(Bruce, 2012).She has sponsored NRL series for 15 years. Her company sponsored the National Rugby League'sState of Origin seriesfor almost 5 years. They still sponsors the Women in League round andIndigenous All Starsmatch. (John, 2015). She is an active supporter of Racing Women Incentive Bonus. She is an active ambassador of Zara Philips which is an active Racing Women Initiative (Zoe, 2014). Page not only support the above mentioned causes but owns Muslim Australian Football League, 2011. She promotes female interest in every kind of sports. Page, herself is an enthusiastic badminton player. She considers sports as an essential activity for mental and physical growth (Bruce, 2012). Apart from Harvey Norman Katie page has diversified their investment in various others field. She has made a good investment in Australia .Currently she is making investment in New South Wales and Queenslands. It was due to her love for designing she is making an investment project in Queensland by creating boutique bungalow. The Bungalows are designed under her supervision (Emily, 2015).All the projects are marked excellent on quality standards. These projects are marked one of the best investment projects in Australia (Speghen, 2016) Harvey Norman is considering being a revolution due to bold aspiration of Page and Gerry. Apart from consumer electronic goods it has several other holding companies. At present it is working only in seven countries but it can be seen the company is doing remarkably well in the countries of operation. Instead of diversifying in different sector the company should concentrate on working at their core strength. There dream was to set an exemplary difference in history of world. Page and Gerry are causing a tremendous growth in the sector of retail industry. They are creating huge employment opportunity in Australia for small retailers. There core strength and strategies are marked one of the best. Katie page has passed all the exemplary criteria and running the most successful business enterprise with her dedication (Kidman and Feher, 2016) Katie page is sometimes ignored and all credit goes in the hands of Gerry Harvey. But it is only due to her effort the company has shown an exemplary growth. Her vision took her dreams to other level. Today Harvey Norman is a renowned business retailer. It is providing a platform to young blood to showcase their dream of retail business. Page and Gerry are considered to be the most successful business couple. They both have earned recognition due to a dynamic and practical approach (page, 2016). Page seems to be the most idealist business women .Its only due to her ambition and passion which made her a familiar name in Australia. Her approach towards seeing positive things in almost every business opportunity has bought fame. References Asias power Businesswoman 2015. [Online]. Available at https://www.forbes.com/pictures/fdgk45hmgg/katie-page-58-australia/[Accessed on: September 5, 2016] Barlett, J.2012.Katie Page - The New Face of Retail . [ONLINE]. Available at https://www.womeninfocus.com.au/t5/Community-Stories/Katie-Page-The-New-Face-of-Retail/ba-p/1985 [Accessed on: September 5, 2016] Bruce, Mike.2012.Passions on Field. The Sunday mail. [ONLINE]. Available at: https://www.couriermail.com.au/ipad/katie-pages-passions-of-the-field/story-fn6ck8la-1226238846398 [Accessed on: September 5, 2016] Company Profile .2016.https://www.harveynormanholdings.com.au/companyprofile.htm [Accessed on: September 5, 2016] Cook, C.2015. Norman co-founder Gerry Harvey is seeing the green shoots of the Australian economy [ONLINE]. Available at: https://www.adelaidenow.com.au/business/sa-business-journal/harvey-norman-co-founder-is-seeing-the-green-shoots-of-the-australian-economy/story-e6fredel-1226598368721 Harvey. [Accessed on: September 5, 2016] Humphrey, N.2010. The Penguin Small Business Guide: The Complete Reference Handbook For Sm.UK: Penguin Katie Page Net Worth.2016. [Online]. Available at: https://www.therichest.com/celebnetworth/celebrity-business/women/katie-page-net-worth/ Accessed on: September 5, 2016] Kay Lesley Harvey Page.2016. [Online]. Available at: https://www.bloomberg.com/research/stocks/people/person.asp?personId=8084256privcapId=6478902 Accessed on: September 5, 2016] Kidman, M. and Feher, A.2016. Master CEOs: Insights from Australia's Leading CEOs. US: John Wiley Sons Kirby, J.2011. Gerry Harvey: Business Secrets of Harvey Norman's Retailing Mastermind. Wiley Korporaal, G.2015 50 most powerful women in business: 4. Katie Page [ONLINE]. Available at https://www.theaustralian.com.au/business/the-deal-magazine/50-most-powerful-women-in- Available at business-4-katie-page/news-story/286278802b1e16c3b2a71a0b260513d1[Accessed on: September 5, 2016] Kuratko, D.2008. Entrepreneurship: Theory, Process, and Practice. US: Cengage Learning, Margan,M.2016 .Magic Millions owner and Harvey Norman CEO Katie Page slashes the price of her stunning coastal home by almost $2 MILLION - but it will still set you back $3.35 million. Available at:https://www.dailymail.co.uk/news/article-3624850/Gerry-Harvey-s-wife-Katie-Page-slashes-price-Kingscliff-home-half-order-sell-quickly.html#ixzz4JMz0IkAq. [Accessed on: September 5, 2016] Sbeghen, H.2016.Magic Millions co-owner Katie Page cuts ties with Kingscliff investment property. Available at: https://www.goldcoastbulletin.com.au/news/gold-coast/magic-millions-coowner-katie-page-cuts-ties-with-kingscliff-investment-property/news-story/02a08b536ff5035c1ccc590fe707d908 Accessed on: September 5, 2016] The World Billionaires .Available at: https://www.forbes.com/profile/gerry-harvey/[Accessed on: September 5, 2016] Zimmerman, J.2008. Refining the Definition of Entrepreneurship.US: Pepperdine University. Education

Customer Analysis on Equine Industry and Products free essay sample

Due to the range of disciplines and activities covered by this market, targeting just one group could lead to increased sales through word of mouth promotion or competition between sports. Creating a marketing strategy with respect to the product, price, place and promotion (McCarthy, 1960) should maximise sales, brand position and loyalty as well as encouraging repeat sales. It is important to highlight the quality and benefits of the product, as customers will feel more relaxed about a purchasing decision if the risk is reduced (Kalish, 1985: 1569). 2. Rationale for a new product The product idea is a trolley with multi-surface wheels used to transport saddles, bridles and tack such as bandages or boots. It is a modification of an existing trolley in circulation which only carries three saddles (Robinsons, 2009b). By attaching bridle hooks and a small basket it creates a more productive design as more equipment can be carried in one journey. The product fulfils a need for all horse owners and those involved in the tacking up process. It allows saddlery and tack to be easily and safely transported and stored. It eliminates health and safety issues of carrying heavy equipment and the risk of damage to equipment through dropping, falling or improper storage. Equipment can remain clean and dry as it elevated, not left on a damp yard or dirty stable floor. 3. 0 Target market The aim is to launch the product into the equine industry, an extremely large and varied market, its contribution to the wider economy is often ignored (Graham-Suggett, 1999: 31), therefore it is underappreciated and the launch of a new product could prove very profitable. As the industry is so fragmented and dispersed, there is a huge variety horse owners to target all connected by overlapping organisations and governing bodies (Graham-Suggett, 1999: 33). The trolley will be aimed at the average horse owner, of which there are an estimate 1. 3 million in the UK (BETA, 2006: 15), but has the potential to be altered slightly to then be offered to professional riders, riding schools or the racing industry in the future. It is estimated that there are 2,000 livery yards/riding schools, 2,000 breeders and 750 trainers of race horses (BETA, 2006: 15). 3 % of the population of the UK have some interest in the industry, with 11% directly involved either through the sports themselves or as spectators (Defra, 2004: 13). With around ? 4 billion total horse related expenditure in the UK each year, the equine industry is growing both in leisure and competition (BETA, 2006: 19). Similarly, ? 140 ? 170 million was spent on saddlery and tack in 1999 (BETA, 1999: 21) a figure that is only likely to rise with changing fashions and increased interest in the sport. Similarly, the Henley Report (Defra, 2004) outlines key strategies to promote the equine industry both in the UK and international. Therefore, the industry is only likely to develop and grow in the future. A strong market position will be held as there is a greater understanding of the customer’s needs as well as competing with a smaller number of rival brands. It would be uneconomical to launch the product in an undifferentiated market, as it has such as selective appeal (Armstrong Kotler, 2009: 209 210). 4. 0 Rationale for brand position Branding is the way in which businesses add value and individuality in the market place. It allows customers to differentiate between various products on offer (Baines et al, 2008: 374). The trolley would be marketed as more of a niche product, taking a large share of a small part of the market (Blythe, 2005: 86), however relatively value for money, therefore enabling competition on grounds other than price, such as quality and durability of the trolley (Hooley et al, 2004). This is in order to attract a wider cross section of the market. In terms of competition, there is only one similar product in the UK produced by Stubbs Equestrian, costing ? 41. 40 through online sales or Robinsons catalogue (Robinsons, 2009b). The trolley should be branded in a way that will distinguish it as better quality and value including: the physical characteristics of the trolley, it must use superior materials with a more attractive design, the packaging should be eye catching and if it is made recyclable it will give the company a socioeconomically advantage, as a â€Å"green company† (Baines et al, 2008: 383). The brand name should be easy to remember, advertising the product through word of mouth. By registering a trademark, the trolley is protected and greater value added to the company (Hooley et al, 2004). . 0 Marketing mix A mixture of elements used to pursue a particular market response, the aim of the marketing campaign is to maximise sales at as low a cost possible, in McCarthy’s (1960) analysis of the marketing mix cited in (Waterschoot Van de Belte, 1992:84), he describes the 4P’s method these are: 5. 1 Product In order to sustain growth of the brand, Ansoffs (1957:114) matrix can be used as a guide for opportunities, threats and resource requirements (see figure 2). It provides strategic direction for the marketing strategy as the arket penetration section aims to promote high sales volumes in a current market (Brassington Pettitt, 2006:955-957). In respect to the trolley, this means high sales to existing Countrywide customers or members of the equine industry. This can be achieved by demonstrating to customers that the product satisfy their needs and expectations (Blythe, 2005: 141). The customer must perceive the trolley as solving a problem and it’s superiority to other products on the market (Zeithaml, 1988: 4) by using in store promotions such as: demonstration, flyers and leaflets, poster campaigns or competition give away (Jefkins, 1994: 124-126). An alternative strategy would be market development, selling more of the existing product to new markets (Ansoff, 1957:116). After selling to horse owners, other equestrian enthusiasts can be targeted such as: equestrian professionals, riding schools, stud farms and racing yards. In terms of product development, the trolley is a new product being introduced into an existing market (Ansoff, 1957:116) and so purchasing the product entails a lot of risk for the consumer. The higher the service provided, the more valued the product is by the customer (Birgelen et al. 2002: 46-47) and by offering a warranty or after sale service, customers will feel more confident about investing in the product as risk is reduced. Finally, diversification, introduction of a new product to a new market (Ansoff, 1957: 116) the trolley could move away from the equine industry entirely and be marketed to other sectors such as leisure, home or garden. 5. 2 Price Pricing of a new product is crucial for diffusio n into the market, therefore the optimal price must be found in order to maximise sales. As diffusion increase, the market decreases, therefore sales may benefit by dropping the price of the trolley later in the products life. Krishnan et al. (1999: 1656) found that a monotonically declining price policy is most successful in areas of price sensitivity, as there is a level of risk associated with any new product, this seems like the best marketing strategy for the trolley. Therefore, using Rogers (1995) curve of innovation (see figure 3), early adaptors such as equine professionals such as event riders can be targeted with a premium price, as demand falls, the price can be â€Å"skimmed† to encourage the laggards, maximising sales. However, dropping the price could be ineffective, particularly with the uncertainty of the future. A price drop would depend largely on the size of the future market and so the number of customers that would benefit from a price drop (Krishnan et al,. 1999: 1656). Figure 3: Categories of innovation (Roger, 1995) cited by (Baine et al, 2008: 94) Consumers use price as a method of judging a products quality and advantage, there is a positive correlation between price and perceived product quality (Zeithaml, 1988: 10). High quality products have higher profit margins, and so the price of the product must also be high, due to price elasticity (Carpenter, 1987: 212). Similarly, higher priced products are less vulnerable to price cuts from competition or price increase from suppliers (Kamakura, W. Russell, J. 1993: 10). However, a lower priced product would help consumers to become aware of the product as it represents value for money (Yoo, et al. , 2000: 199). 5. 3 Place In store Physical surroundings can play an important role in consumer behaviour as it impacts their perceptions of the store. (Bitner, 1992: 59-60). The store and its staff should provide a welcoming environment to encourage customer loyalty, repeat purchase of the product, and to promote sales through word of mouth. Promotional material could be displayed, drawing attention to trolley as well as positioning it amongst the equine merchandise to maximise sale potential. By placing the product in a widely known country store, it is available where the target customer finds shopping most convenient (Blythe, 2005: 141). Online sales Technological and cultural changes have lead to a huge consumer base using the internet to seek pre-purchase information or online shopping (Alba et al,. 997: 38). Online sales are extremely interactive and can be undertaken anywhere as well as eliminating any physical constraints such as shelf space or product display, due to the nature of consumerism, the consumer could be manipulated with â€Å"interactive decision aids† (Haubl Trifts, 2000: 5) such as search engines, and attracted to the produ ct even when their intention was to purchase something completely different. The online service allows the product to be delivered straight to the customer’s door making it convenient. 5. 4 Promotion All new products are categorised by two stages: awareness and adoption. Awareness can only be achieved by advertising or word of mouth and adoption is conditional of product awareness. Consumers will be willing to pay more for a product if the information received from early adaptors reduces uncertainty (Kalish, 1985: 1569). Advertising can reach a mass audience at a low cost per exposure. It has become part of everyday life and consumers view advertised brands as more legitimate (Armstrong Kotler, 2009:387). However, advertising is expensive and impersonal in comparison to a salesperson. As advertising has become second nature, a lot of people tune it out, not taking in any of the information. It would be more beneficial to target equestrian magazines such as Horse and Hound or British Dressage as they have a higher geographic and demographic selection (Armstong Kotler, 2009 :400), just the equestrian market can be targeted. It will also be displayed amongst other reputable equestrian products, having a positive effect on the reputation. Throughout the year there are a huge number of equestrian events, from open British Dressage and Show Jumping events, open to the average horse rider, to international events such as Badminton or The Horse Of The Year Show attend by professionals and enthusiastic spectators. Demonstrations and trade stands could target the market all in one place, it is flexible with high repeat exposure as customers walk by (Armstrong Kotler, 2009 :400) particularly when a high volume and variety of consumers will attend the events. In store promotion such as leaflets, poster campaigns, demonstrations and displays can be used to attracted consumers attention, promoting sales (Jefkins, 1994: 124-126). 6. 0 Conclusion Equestrian and outdoor stores provide the perfect marketing environment for the trolley as they are everywhere, appealing to the country and leisure market. The product itself appeals to all members of the equestrian community as it is not discipline specific, nor does it age or gender discriminate. It solves a problem suffered by both amateur riders and professionals alike. A promotional campaign through the media and outdoor sales as well as the internet and company website will encourage mass sales of the trolley because of its quality and unique design. By targeting a niche market such as equine, a gap in the market is being for filled as the market itself is often underestimated.

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The impact of long-distance on romantic relationships essay

The impact of long-distance on romantic relationships essay The impact of long-distance on romantic relationships essay The impact of long-distance on romantic relationships essayHappiness in relations, ability to love and to be loved, positive emotions, brought by these relations are the key moving factors in everybody’s life. Even if some of us do not admit it, we are all looking for close relations, for happiness in love, for spiritual and moral satisfaction. However the butterflies in the stomach, the nervous waiting for his or her phone call, even mutual interest and deep feelings do not guarantee that the happiness would last for ever. The main problem is that any relationship needs huge investments investments of trust, support understanding, time, effort and so on. The situation is sometimes getting harder, when two individuals are not living in the same town or even country. Long time ago, people were able to build romantic relationships only inside their location. Only the invention of various types of transportation and communication made long-distance romance possible. On the one h and, the brightest horizons are open for partners, on the other hand – a number of questions and problems arise: does such kind of relationship have any future? Is my partner really sincere and devoted? Is it worth all those waiting and travelling? And so on. It is not easy to answer all these questions unambiguously, however we will look for the arguments, proving, that couples, which are bond by long-distance romantic relationship have all the best chances to develop a serious, strong, perspective relations, by working harder on building mutual trust, care, love and commitment.As we have already mentioned, along with development of transportation means as well as communication services, more and more people are inclined to develop long-distance relationships. The very start of such communication is very much alike the usual meeting of the two persons, sharing some information about each other, getting to know each other better and so on. But there is an advantage, which non -local people are able to use – they can build their relationship more slowly, there are more possibilities to think over the level of relationship each of partners wants to develop.Opponents of long-distance relations usually underline the problem of feeling of loneliness. On the one hand a person is involved into relationship, on the other hand, his or her close person is not constantly nearby and as a result the feeling of anxiety, frustration is putting a great pressure. In reality, there are a lot of local relationships, in which people experience all the same things, for example because of work one or both of the partners have to travel a lot, or in most military families, where men are to follow the orders, they receive and often can not spend as much time with their families, as they would like to. The problem is actually the same, thus the solution is also alike – not to put your life on hold. It means, that a person should not concentrate on his feeling of lo neliness, should stop feeling pity and sorry about himself and the situation, rather on the contrary, should do the things, which are interesting to him or to her, which would bring satisfaction, which would contribute to their personal, spiritual, intellectual, physical development. A hobby or a combination of hobby and work would be the best variants. Under no circumstances should a person remain in isolation from family members, from friends and colleagues. All these kinds of social ties can make an important contribution to avoiding the atmosphere of loneliness or abandonment. Besides, successful and self-sufficient individuals are much more attractive to their partners, than depressed and unhappy ones.Another serious problem of long-distance relationships might be discrepancy in expectations about the attitudes of the partner, about the relationship itself, about future plans or even some minor everyday details. Again, for some partners, living locally close to each other it is also difficult to overcome the obstacles in sincere communication with each other. The fact is that only via communication, which is open and built on mutual respect, it is possible to avoid misunderstanding, disappointment and emotional hurts. Even if it is necessary to discuss the most difficult question, whether to save or to end the relationship, it is always better to open your cards and be absolutely honest. Rather often, the problems arise, when one partner puts all his or her effort into building the relationship and the second one is just accepting this effort. This is also a good theme for open and clear discussion.It is not a secret, that there is a huge amount of couples, suffering or even losing their relationships because of jealousy. The temperament of each individual might be absolutely different from the partner’s. Somebody would not even react on a late telephone call, the partner receives, and other person would have to know for sure who is calling and why , to be convinced, that there is no betraying. For a jealous person, the long distance would only worsen the situation, as there is no chance to keep all the things under constant control and observation; as a result bad pictures are drawn in the consciousness and thoughts. In most cases luckily, the situations appearing in people’s minds are far from reality, whereas in reality nothing bad is happening. Thus for those jealous individuals, who really are inclined to continue the relationship, not spoiling it with groundless suspicions and quarrels, it is necessary to make order in their brain and souls, irrespective of the actual distance from the partner, because constant jealousy is able to destroy the deepest feeling and the closest attachment.Now, when we seem to have discussed all the possible negative things, which are able to ruin the relationships, both usual and long-distance, we should briefly mention the things, which are able to contribute to positive development of the relations. Even if you are far from your partner, fortunately this doesn’t mean that there is little chance to communicate more often and to make nice unexpected surprises. A bunch of flowers in the morning or after a hard working day, even if it was sent in an attachment to your email, is able to brighten the day for your beloved woman. A mobile message, sent during the busy day, is able to relax, if there are words of love and care inside. Certainly these are only some examples, in reality there is a great number of things, which could be done to keep the romance alive.Overall, we have tried to prove, that the key to a successful and happy relationships is not in the fact how long the distance is, but rather in the ability of the partners to communicate, to develop mutual respect and care, to support each other and their romantic relations.

Raising the ante Essay Example | Topics and Well Written Essays - 750 words

Raising the ante - Essay Example If as one other board member said, the price of Phyllis' proposal will damage the company's profit picture, this eventuality would not only hurt the company but all its employees as well. Businesses should consider all stakeholders' interests if this may be affected by a business practice. Stakeholders include owners, employees, customers, suppliers and other groups affected by the business. I do not think Phyllis Warren was unfair in taking advantage of the board's implied admission of salary discrimination on the basis of sex. She saw the opportunity present itself for her and other women employees to earn more than what they were currently receiving. Usually, employees will not have an exact profit picture about the companies they work for. If the company could well afford back pay to correct the discrimination practiced in the past, then Phyllis had the right to at least bring this to the board's attention. However, it is another issue if the board's decision should be for or against Phyllis proposal. The entire matter of accountability of the company for a previous board's policies and actions may have to be decided in a legal forum. Corporations and other institutions are increasingly being held accountable for their decisions, actions, behaviors and performance by a wide range of external and internal stakeholders - employees, customers, stockholders, media, gove rnment officials, capital markets, civic leadership, the judicial system, advocates and activists (G&A, 2007). 4. Do you think Phyllis was wrong in giving the board the impression that her proposal enjoyed broad support Why I think there are two answers to this question. From the point of view of persuasive communication, I do not think Phyllis was wrong in giving the board the impression that her proposal enjoyed broad support. Phyllis had gone to the board with an objective that she of course wanted to accomplish and giving the impression of broad support for her proposal was merely a tool she used in order to persuade the board to agree with it. An impression is a feeling retained as a consequence of experience (AHD, 2000). It may not be reality. However, from the point of view of sincerity both to the board and Phyllis' fellow women employees, I think Phyllis was wrong in creating the impression mentioned above, especially since she hinted that her group was prepared to pursue legal action. Considering that Phyllis actually did not have broad support for

EBay's Overall Digital Marketing Efforts Case Study

EBay's Overall Digital Marketing Efforts - Case Study Example With up to 4.5 million likes on Facebook and over 170 thousand followers on Twitter, eBay is actively increasing its popularity all around the world. It has a modern website that is quite user friendly, it easy for one to find his or her way around the site be it to buy or sell a phone, a car or an accessory among others. Consequently, its default search engine gives results of all its networks; the item to be sold or bought, the price range and the even geographical location. Finally, eBay has a mobile application that allows e-mail and message notifications about specific services (O’Reilly, 1). The New York Times has featured news about eBay. Buying a few items on eBay guarantees one to be conversant with the mechanisms and operations of the site. More information and ideas were outsourced from other people who have used eBay before or are still using. Overall Marketing Strategy A marketing strategy refers to the process(s) or model(s) that a company employs to realize sust ainable competition and maximize their sales, by optimally using their resources. This would include all the short and long term ideologies in the marketing area, strategy formation, assessment and selection of a good plan, hence to help the organization reach its goal. Marketing, therefore, entails the efforts used to get word out about a product. O’Reilly (1) claims that, no matter how big the brand, the products they have a need to be showcased to the rest of the globe to at least get a hearing. These strategies include: spreading the news, using e-mail, allowing for customer feedback, using business cards, rewarding frequent customers and giving out freebies. These ideas enable one to make an overall marketing plan, but with a good website the number of these strategies can be doubled. Located all over Europe, eBay has got more than 90 million users worldwide. As a marketing plan, it launched daily email offers service, and is focusing to push fashion sales. With its slog an, ‘free shipping’, eBay has been able to significantly attract sellers and buyers from all over U.S. eBay. It redesigned its website into a superstore. Recently, Sainsbury’s digital marketer, Tanya Lawler joined eBay to be the vice president in order to boost sales says O’Reilly, (1). Target Audience eBay is one of the largest online marketplaces all around the world. It allows trade to occur on local, national and even international scale. This trade happens through auction listings, buy it now basis or through the eBay stores. It has acted as a neutral intermediary between buyers and sellers, hence referred to as a market maker. eBay oversees trade between a number of goods and services namely; motors (cars, motorcycles, bicycles etc.), fashion, Electronics, collectibles or art, sporting goods, toys and hobbies, jewelry, health and beauty, deals and gifts and finally, home, outdoors and decor (Ebay.com, 1). A number of eBay users find it safer than oth er online marketplace, it is, therefore, considered a reliable online source for buying and selling of goods and services. eBay offers free shipping within the U.S while rival online marketplaces do not offer such service. eBay differentiate itself by getting involved or acting as a mediator between the two parties (buyers and sellers), hence the idea of auctioning goods and services.  

Radioactive Isotopes Essay

Radioactive Isotopes Essay Pranav Nagrecha Introduction: Radioactive isotopes are kind of isotopes, which have an unstable nuclide and react in assorted ways, they are derived from isotopes that also hold an unstable nucleus but they do not react as radioisotopes do[i]. These factors are categorized by the extra energy which is present in them and which would be used to react and produce some other particle. The reaction, which would result in various emissions of Gama, rays, alpha particles, beta particles. The reaction, which causes these emissions, is called radioactive decay (Radioactivity). The discharge of the radioactive decay is harmful in various ways, only due to the progress in technology now these disadvantages have been converted to advantages and now radioisotopes are used in several facial expressions, which also let in various medical aspects, which would be compensated in the report. The concept of Radioactivity was found by a French physicist, Antoine Henri Becquerel. As most of the discoveries, this also was by a very honest observation and accidental. During the research of phosphorescent materials (The elements which glow in black). Studying Uranium for his research, he kept the uranium on the photographic film, it was a routine for him to hold it under the sunlight for some days and then examine it later. On a cloudy day, he kept the film and the uranium inside. Later on some days he took an observation when he watched the video, the image of the uranium appeared in the film, from his experience, he concluded that it was not because of the sun and it was some reaction which had taken place and lead to this. [ii] After some rigorous testing, he came to know about radiation, which had this reaction. In 1903, he was awarded with a Noble prize for his discovery; Uranium is still the most radioactive element present. As all the reactive isotopes have some spirit, i.e. the time until they crumble, this phenomena is called as ‘Half-Life’. Half-life marks the time in which isotope mass reduces by half. For example, an isotope has a mass of 10 Grams and its half-life is 5 years, Five years later mass of the isotope would be 5 Grams, in the next five years, its mass would be 2.5 Grams and this procedure will decrease exponentially until the mass is Zero. [iii] As isotopes are available in nature, they are sorted into three main categories ‘primordial’ is the former type. Being naturally radioactive the people who exist on this planet release artificial radionuclides. However, the land was formed about 5 billion years ago with various unstable nuclides reacting with each other. The majority of the elements have decayed and formed into various stable elements, there are some who possess a long half-life and yet survive in nature; these isotopes are addressed as â€Å"Primordia l Isotopes†[iv]. The second type of isotopes is called â€Å"Radiogenic Isotopes.† These kinds of isotopes are derived from the format character. The Primordial Isotopes always decay and form radiogenic isotopes. Compared to the format they have a shorter half-life[v] . They hold a parent-daughter pair with the former type; their usage will always depend on the half-life of their parent isotope. The third â€Å"cosmogenic isotopes,† these kinds of isotopes is continuously created in the air. These are organized because of the cosmic rays and various human experiments, which include various reactions of radioactive isotopes; In addition, the nuclear explosions also lead to the formation of cosmogenic isotopes.[vi] Radioactive isotopes have various uses for example it is directly given to clean the lab equipment in which the radioactivity would sterilize the equipment and make it useful for the further experiments, compared to other cleaning methods this method is one of the most clever manner. Radiolabelling is a concept in which the original chemical compound is being altered by using scientific techniques, there are some changed made in the atom, as one or two atoms are put back by radioisotopes. The further study is done until the reactant transformes into a product. The tracers used in various plants and animals help us in studying the organs, cell, and various other aspects of the body. Example if we take a molecule of water and we want to modify it further, we modify one of the hydrogen atoms with a hydrogen-3 atom. This molecule will be a perfect replacement for the original hydrogen atom. Therefore, if we want to trace the atom it is possible, because Tritium atom (Hydrogen-3) is trace able using various radiation detection equipment’s. [vii] As explained above the study of cells become easy using this. Supposedly a scientist has to study the plant and find out how much a particular vitamin is used, he would particularly just modify that vitamin and then feed the plant with it, when the plant uses it up it simply could be discovered by a scanner. This will enable us to know where is a particular vitamin is used; the same can be done on animals. This technique helps in improving and discovering new medications. Carbon Dating is another concept, which is related to the radioactivity of carbon. This concept has helped us to solving the question when did the organism died. The amount of carbon-14 determined can tell us how old the organism is. It works in the following way, when a particular organism dies; there is a specific mass of Carbon 14 to Carbon 12, which is present in some ratio. Comparing both carbons 12 is more stable. Then, when we see an organism we would regulate the amount of carbon 14, because it must have disintegrated at a considerable pace, which is quite preditable. Using the concept of Half Life in this carbons half like is around 5700 Years, which will allow it to stay with the body for 5700 years. [viii] Smoke detectors are very useful and have become mandatory for everyone, have we ever wondered how do they work? Yes, it is because of the Radioisotopes, which make it possible. There is a negligible amount of americium-241, which makes it possible. Americium is an artificially created element. This element always emits a low amount of alpha and beta rays. These are mixed with some oxygen and are given a small amount of charge. The smoke detectors and two electrons in them, thus the voltage applied keeps the electron flow stable and continues. During the time of smoke, when it enters in the chamber the smoke particles are drawn towards the charged ions, this disturbs the current stream in between the two electrodes and therefore activates the alert. Using these substances for makes the detection of smoke faster compared to the older methods. The half-life of the isotope also makes it available for a long time and not is spoilt. [ix] Various radioactive isotopes are also used for security purposes, like detection of various explosives. The compound is as Californium-252 and Cobalt-60 are used for the detection for the explosives. They sense the nitrogen chemical compounds, which are found in major explosives and thus trigger the alarm. They also sense the gama radiations, wich enhance their capabilities.[x] Radioactive metals decay at a considerable rate, while this procedure they produce radiation, which consists energy that can break electrons, which would produce two different charged ions. The radiation also would cause damage to various human tissues. Some radiations are so harmful that they do not yet even possess a remedy. Various health starting from nausea to death are caused by exposure to radiation. They deviate from the quantity of radiation exposed to a special individual. [xi] Conclusion: Radioactive Isotopes have been useful for us in several ways, but this all has been to the jeopardy of our lives. For example: The isotopes of lead are very radioactive and have a direct effect on the brain and nervous system. Radioactive isotopes are the ones, which have yielded a wage hike to various bad and incurable diseases, but then also assisted us to heal them at the same time. The merits and demerits of this factor cannot be likened. [i] R.H. Petrucci, W.S. Harwood and F.G. Herring, General Chemistry (8th ed., Prentice-Hall 2002) [ii] Laboratory Safety and Management: An Introduction to Radioisotopes and Radioactivity. Laboratory Safety and Management: An Introduction to Radioisotopes and Radioactivity. N.p., n.d. Web. 15 Nov. 2014. http://laboratorysafetyandmanagement.blogspot.com/2011/12/introduction-to-radioisotopes-and.html>. [iii] Radioactive Half-Life. Radioactive Half-Life. N.p., n.d. Web. 14 Nov. 2014. http://hyperphysics.phy-astr.gsu.edu/hbase/nuclear/halfli.html>. [iv] A. Martin, S. Mead and B.O. Wade. Nuclear Science and Technology. Materials Containing Natural Radionuclides in Enhanced Concentrations (1997): n. pag. Web. 16 Nov. 2014. [v] Gargaud, Muriel, and R. Amils. Encyclopedia of Astrobiology. New York: Springer, 2011. Print. [vi] Beer, JuÃÅ'ˆrg, Ken McCracken, and Rudolf Von Steiger. Cosmogenic Radionuclides as Environmental Tracers. Heidelberg: Springer, 2012. Print. [vii] Science Clarified. Radioactive Tracers. N.p., n.d. Web. 16 Nov. 2014. http://www.scienceclarified.com/Qu-Ro/Radioactive-Tracers.html> [viii] Archaeological Dating. Archaeological Dating. N.p., n.d. Web. 16 Nov. 2014. http://people.chem.duke.edu/~jds/cruise_chem/nuclear/dating.html> [ix] Smoke Detectors and Americium. Smoke Detectors and Americium. N.p., n.d. Web. 14 Nov. 2014. http://www.world-nuclear.org/info/Non-Power-Nuclear-Applications/Radioisotopes/Smoke-Detectors-and-Americium/>. [x] Security Imaging / Security Inspection. Security Imaging Sources, Security Inspection Sources. N.p., n.d. Web. 17 Nov. 2014. http://www.qsa-global.com/sources/applications/security-imaging-inspection.aspx>. [xi] Health Effects. EPA. Environmental Protection Agency, n.d. Web. 14 Nov. 2014. http://www.epa.gov/radiation/understand/health_effects.html>.